Branch Analyzer

Branch Analyzer is Callahan & Associates' web-based software application that allows credit unions track their market share and overall performance against financial institutions all the way down to the branch level. It is a great complement to Peer-to-Peer, as Branch Analyzer lets you widen your benchmarking to include your entire market - both banks and credit unions - and more accurately gauge your true competitive environment.

You can also investigate trends in performance with five years of historical data. This gives a complete picture of a branch's market share performance and a more accurate assessment of branch performance over time. Branch Analyzer also lets you pinpoint the right placement for your next branch based on the location and performance of other banks and credit unions in selected zip codes.

Explore the Benefits of Branch Analyzer

Bank Data - Widen your benchmarking to include your entire market and more accurately gauge your true competitive environment

Market Leaders - Identify market leaders who cultivate market share the fastest so you can develop new ideas for growth

Historical Trending - With five years of historical data, get a complete picture of your branches' market share performance

Market Share - Identify your market share at both the institution and branch levels to set specific goals for improvement

Branch Performance - More accurately assess individual branch performance based on market share growth or decline over time

Branch Locations - Pinpoint the right placement for your next branch based on the location and market share of other banks and credit unions

The Most Drilled-Down Financial Analysis Available

Learn more about Branch Analyzer, including how its bank branch deposit data can give you insights into your branches' performance, by visiting branchanalyzer.com.